Don't Mix Business & Pleasure Online

There's room on the Internet for both your business Facebook and Twitter pages, and your personal ones.  Just make sure to keep them separate.  That means don't post personal information, photos or opinions on your business's or organization's FB page or Twitter page, and conversely, don't solicit business via your personal FB and Twitter accounts.  To avoid potentially embarrassing situations, be careful when "friending" clients or potential clients on your personal accounts - keeping in mind that they may be privy to everything you post.  You can successfully use social media to your business's advantage as long as you set and maintain boundaries between business and pleasure.

New Year, New Look

Now that the new year has started, it's the perfect time to get a new web site, update the look of your old site or refresh the content on your existing site.

Years ago, when the web was new, having a business site was a luxury; something big firms that were "advanced" had. Now, there is no excuse - businesses - of any size (yes, even if your only employee is yourself) - need to have a site, or risk being perceived as "behind the times". Even a simple informational site can help pre-qualify potential clients and attract new customers.

So before any more time slips by, get the year started right by investing in a web presence for your business.