To "Friend" Or Not To "Friend"

There's room on the Internet for both your business Facebook and Twitter pages, and your personal ones. Just make sure to keep them separate. That means don't post personal information, photos or opinions on your business or organization's FB page or Twitter page, and conversely, don't solicit business via your personal FB and Twitter accounts. To avoid potentially embarrassing situations, be careful when "friending" clients or potential clients on your personal accounts - keep in mind that they will be privy to everything you post. You can successfully use social media to your business's advantage as long as you set and maintain boundaries between business and pleasure.