We've all seen the web sites that are so busy explaining, in very lengthy terms, how amazing and wonderful their products and/or services are. Four paragraphs in, you realize that you still don't know what the company does.
While users expect to find content and information on a site, that information should be clear and concise, enabling visitors to understand your business within the first few sentences. Headers that announce "The best service in the world!" are empty and meaningless since every company could claim that. Concisely tell your visitors who you are, what you do, and why they should trust you over one of your competitors, and if possible, use images to convey what your business is about.
