Fewer Buttons Please

It's a common misconception that the more choices we have, the happier we are.  Actually, the more choices we have, the more confused we are.  This is true on the web too - when there are too many buttons and links to click, visitors get overwhelmed - and leave.   Streamline your site and distill the number of links down to the minimum; this makes it easier for visitors to process the information on your site and find what they are looking for.  Clean and simple navigation allows visitors to see the organized and professional business that you are.