May 1, 2014
Facebook, and Twitter, and Blogs, Oh My!
If you're, ahem, of a certain generation (one in which you weren't born
with an iPod in your hand) social media can be scary. With Twitter,
Facebook, Linked In, Wordpress, Blogger, News Feeds, it's all a little
overwhelming. And that's not to mention Pinterest, Four Square, Tumblr,
You Tube...the list goes on. But, take heart - you can use social
media outlets to your advantage. Take small steps and start with just
one, say Facebook, and first set up a business account. Post a special
or coupon and see what response you get. When you're more comfortable
with Facebook, set up a Twitter account and send out a "tweet" (yes,
it's really called that), about a service your firm provides. Put links
to your Facebook and Twitter accounts on your web site. Voila, you're
using social media. Set up a schedule for upating your social media
accounts (say every other week or every month) and you'll be continually
marketing your business.