"And...Action"

Getting visitors to your site is great.  But getting them to take it one step further and take action is even better.  When designing your site, think about what your goals are.  Do you want them to learn about a new product, or service?  Do you want them to buy a product?  Do you want them to download a file?  Once you know what you hope visitors will do on your site, tailor it towards that goal.  Make links to your products/services that you want them to buy clearly visible and obvious.  Focus your home page on the one item or service you want to promote - include images that clearly illustrate what you're selling (remember to keep it simple, not cluttered).  Provide multiple ways for visitors to purchase products or access downloads.  By keeping your home page focused