Fewer Buttons Please

It's a common misconception that the more choices we have, the happier we are.  Actually, the more choices we have, the more confused we are.  This is true on the web too - when there are too many buttons and links to click, visitors get overwhelmed - and leave.   Streamline your site and distill the number of links down to the minimum; this makes it easier for visitors to process the information on your site and find what they are looking for.  Clean and simple navigation allows visitors to see the organized and professional business that you are.

"And...Action"

Getting visitors to your site is great.  But getting them to take it one step further and take action is even better.  When designing your site, think about what your goals are.  Do you want them to learn about a new product, or service?  Do you want them to buy a product?  Do you want them to download a file?  Once you know what you hope visitors will do on your site, tailor it towards that goal.  Make links to your products/services that you want them to buy clearly visible and obvious.  Focus your home page on the one item or service you want to promote - include images that clearly illustrate what you're selling (remember to keep it simple, not cluttered).  Provide multiple ways for visitors to purchase products or access downloads.  By keeping your home page focused

Turn Down the Noise

Adding video or audio to your site can be a great asset in helping show visitors more about your company and/or products.  Just make sure the video or audio clips aren't set to play automatically.  Someone researching your company's site during work, or in a quiet waiting room, may not appreciate the sudden sound coming from your site.  Give visitors the control of playing the clip at their convenience, and you'll avoid scaring them off.

Colors, Colors Everywhere

Colors that are too bright or harsh are hard to look at online and could potentially drive away customers. Bright yellows and "neon" shades come across as very "loud" on a monitor and viewers can feel "blinded" by the brightness of these types of colors.

Choose colors that blend well and are pleasing to look at together. Colors in the same family usually blend well together and are easy on the eyes. If you are using stock photos, choose ones that match the tones in the overall color scheme of your site for a uniform and polished look.

Less is More

You've seen them - clunky, cluttered homepages with tons of pictures, ads, links and paragraph upon paragraph of text. Cluttered homepages not only look sloppy and unprofessional, they can drive away potential clients.

Keep it simple. Your web site is a great place to make a stellar first impression; a clean, organized homepage (and site) tells visitors your business is run professionally and efficiently.

Ask us how we can help you create a sizzling homepage that attracts potential business.